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By Tara Stevens
September 26, 2020



When you have trouble falling asleep, it’s easy to pop a sleep aid and drift into dreamland. But what happens when you wake up in the middle of the night unable to fall back asleep?

MidNite is advertised to help you “get to sleep…get back to sleep…[and] wake alert.” It’s supposedly the perfect solution for those nights when the neighbor’s dog wakes you up and you can’t fall back asleep no matter what you try.

The advertisements make MidNite seem like the perfect sleep aid. If it is, we should all jump on board – but I’m a little skeptical. Does MidNite really work as well as it’s advertised?

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MidNite’s Story

Holly Rosenthal had a difficulty sleeping through the night. She would often wake up, unable to fall back asleep. She couldn’t use a typical sleep aid because she had to get up and go to work sooner than the sleep aid’s effects would wear off. In addition, she didn’t want to walk to the kitchen for a glass of water to take with a sleep aid.

So, she developed MidNite. Although Holly doesn’t appear to have any credentials that make her qualified to develop a sleep aid, she supposedly worked with her anesthesiologist husband. Together they created a sleep aid with natural, safe ingredients to be used anytime.

Holly then created MidNite PM and MidNite for Menopause after developing the original MidNite formula. Recently, she also made a pain relief supplement, NatuRelief, but this product is not intended for sleep.

MidNite Formula

MidNite’s formula is relatively simple, but it includes some proven ingredients. Most of the ingredients are included in a proprietary blend. Although this protects the company from competitors, it doesn’t do the consumer any favors.

Let’s look at MidNite’s ingredients.

Melatonin. Your body naturally produces melatonin to regulate sleep-wake cycles. Supplementing with melatonin can ease sleeplessness if your body isn’t producing this hormone as well as it should. Clinical studies prove melatonin is an effective sleep cycle regulator.[1] However, dosing suggestions vary from 0.2 to 20 mg. MidNite uses 1.5 mg, which should help to induce sleepiness.

Lemon Balm. This mint relative is known to relieve stress, reduce anxiety, and promote calm. Also known as melissa officinalis, lemon balm can help you fall asleep faster and sleep better.[2]

Researchers discovered it took 80 mg of lemon balm extract combined with 160 mg of valerian root extract to induce sleep. Since MidNite includes lemon balm in a 22 mcg proprietary blend, it’s clear that not enough lemon balm is used.

Chamomile. Chamomile has been used to treat insomnia for centuries. It relaxes the body so it’s easier to fall asleep.

Lavender. Lavender’s scent reduces anxiety and induces deep, restful sleep. To receive these benefits, research suggests taking 80 mg of lavender extract daily.[3]

Since the amount of required lavender is greater than the total proprietary blend, I doubt you’re getting the necessary amounts of each ingredient for better sleep.

MidNite Variations

As mentioned earlier, MidNite’s success inspired two sleep-aid formulas: MidNite PM and MidNite for Menopause.

MidNite PM contains the same sleep-inducing ingredients included in the original MidNite formula. Bromelain is added to eliminate pain that may be keeping you awake at night.
According to the University of Maryland Medical Center, “a combination of Bromelain, rutosid, and trypsin work as well as nonsteroidal anti-inflammatory drugs, which are commonly used pain relievers.” [4]

MidNite for Menopause also uses the same ingredient blend as MidNite. Genistein isoflavone makes it unique to menopausal women.
According to a 2006 study, researchers found genistein isoflavone supplementation led to a significant decrease in hot flash symptoms. [5]This ingredient is particularly promising because hot flashes can keep you from sleeping soundly.

How Do You Use MidNite?

The official website, product packaging, and online advertisements proclaim MidNite is the “only remedy made to take any time of night.” Its usage instructions are simple. You can chew one tablet, let it dissolve on your tongue, or take it with a glass of water before bed or during the night.

You don’t need to take MidNite with water. If you leave MidNite on your nightstand, you reach over, grab a tablet, let it dissolve on your tongue and be back to sleep before you even realize what happened!

MidNite manufacturers recommend you leave yourself at least 3 hours after taking it before you have to drive.

Can You Take MidNite with Tylenol or Advil? You can combine original MidNite, not MidNite PM, with Tylenol or Advil if necessary. MidNite PM contains Bromelain which works similarly to NSAIDs, and the two supplements may interact negatively.

What About the Taste?

Since MidNite dissolves on the tongue, many consumers wonder if the fruit flavor will be a deal breaker.

According to Holly A. Rosenthal, “I find the taste to be very pleasant, but of course taste is an individual thing. Why don’t you give it a try? If you don’t like the way it makes your mouth feel, you can take it before brushing your teeth.”

Is MidNite Safe?

MidNite contains all-natural ingredients that are considered safe to use. Most users enjoy the relaxing effects MidNite has to offer without experiencing next-day grogginess or similar symptoms.

However, melatonin supplements interact negatively with depression medication. Consult your doctor before using MidNite.

Pricing Options

MidNite and other MidNite products are widely available at most local stores. However, if you’d like to buy online, you can find MidNite for the following prices:

• $14.66 (pack of 2)
• $8.99
• $12.95
• $9.99

Tip: If you order from, you can save a few extra dollars by downloading a coupon.

More About the Manufacturers

MidNite is owned and distributed by Concepts in Health, INC, a New York company owned by Holly A. Rosenthal. Not a lot of information is available about the company, but according to the website, Holly runs everything.

“Manufacturing, marketing, finance, sales, logistics, and packaging. I am committed to safety above all in everything I do . . . we cheerfully answer every call, letter, and email and often I will do so myself.”

I decided to put this claim to the test, and within 5 minutes of emailing, I received a personal response from Holly herself. I am amazed at the excellent customer service and dedication to supplying reliable, safe supplements.

Pick it or Pitch it?

The all-natural ingredients, the positive customer reviews, the affordable price all deserve a thumbs-up in my book. While MidNite might not work for everyone, I’m impressed with what this product has to offer. I rarely see a product such dedicated and honest manufacturers, so I think it’s worth a try.


[1] Thomson, Elizabeth. “Rest easy: MIT study confirms melatonin’s value as sleep aid.” MITnews. Massachusetts Institute of Technology, 1 March 2005. Available from:

[2] Muller SF, Klement S. “A combination of valerian and lemon balm is effective in the treatment of restlessness and dyssomnia in children.” Phytomedicine. 2006;13(6): 383-7. Available from:

[3] Kasper S et al. “Silexan, an orally administered Lavandula oil preparation, is effective in the treatment of ‘subsyndromal’ anxiety disorder: a randomized, double-blind, placebo controlled trial.” Int Clin Psychopharmacol. 2010;25(5):277-87. Available from:

[4] “Bromelain.” University of Maryland Medical Center. Available from:

[5] Williamson-Huges et al. “Isoflavone supplements containing predominantly genistein reduce hot flash symptoms: a critical review of published studies.” Menopause. 2006 Sep-Oct;13(5):831-9. Avaialble from:

MidNite Customer Reviews

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Phyllis Scheffler Says:

I use MidNite but have found that: (1) It irritates my throat all the next day and
(2) It will work the first night I take it, and the second, not so much, and the third, not at all.

October 5, 2013 at 9:48 am

C sherwood Says:

Can you take it if you are on blood thinners…will it affect the bloodthinning process?

December 6, 2013 at 4:51 pm

admin Says:

C Sherwood, you’ll want to ask your doctor about that.

December 9, 2013 at 8:54 am

Teo Ramirez Says:

I take Lexapro for anxiety. Would I be able to use this product? Normally, I don’t need a sleep aid but lately I’ve gone through insomnia and don’t like taking prescription medication if I don’t have to. I’m hoping to not be able to use any aid once the Lexapro takes effect.

January 20, 2014 at 2:32 pm

taupegravel Says:

Teo, it’s best to ask your doctor before taking any supplement alongside prescription medication.

January 21, 2014 at 11:00 am

Paola Says:

Great!!! It works!!!I’ve taken the basic product and it’s the first time that I can sleep without using drugs!!! How can I buy it from Italy? Thanks again!

May 21, 2014 at 2:57 am

Karen Says:

I took this last night, and woke up with burned throat and rash on tongue. Very scary. Had nightmares all night..

July 23, 2014 at 7:41 pm

Devyn Says:

I think i have allergies to something in this pill…can i have the list of ingrediants… beacasue i keep getting hives…

August 3, 2014 at 9:41 pm

taupegravel Says:

Melatonin, Lemon Balm, Chamomile, Lavender
Other Ingredients: Mannitol, Crospovidone, Microcrystalline Cellulose, Sorbitol, Silica, Copovidone, Stearic Acid, Natural Flavors, Malic Acid, Magnesium Stearate, and Sucralose.

August 6, 2014 at 9:22 am

Karen Says:

only the Midnight PM works for sleeping! I have taken the Midnight without the bromelain, and it doesn’t do anything. The bad thing is, I can rarely find the PM one in any stores…..

August 13, 2014 at 9:42 pm

E. Moucka Says:

cannot find midnite pm anymore.allergic to others.

October 25, 2014 at 12:34 pm

Jennifer Says:

Are the ingredients in the original Midnite metabolized by the liver? Any history of it causing elevated liver enzymes?

April 6, 2015 at 2:57 pm

Sharon Says:

My husband and I love Mid nite. We call it out “Candy”. If my husband forget to take one he is not a happy camper in the morning. He get a great night sleep I an the other hand might wake up but I do go right back.

May 19, 2015 at 6:14 am

Manda Says:

I love these. I sleep so easily with them. Only thing I’ve ever tried that has worked for me.

November 18, 2015 at 6:22 pm

jerry vincent Says:

I have good success with the Original. I want to consider Vita Fusion from Costco. The sum total of its BLEND is 15.6 mg. Vita Fusion seems to contains more herbs than Midnite. Note: Midnite states that the BLEND is 22 mcg (micrograms); hence, the amount of each herb is unknown. (Your article has mistakenly stated that its 22mcg of lemon balm.) Am I understanding the grams correctly? tnks.

November 21, 2015 at 8:02 pm

Carol Uscinski Says:

Yes, I use Midnite, and turned my hubby on to it. It does really work, and quite quickly and effectively. I highly recommend Midnite for those who have trouble falling asleep or staying asleep.

December 30, 2015 at 3:35 pm

Lee Mannes Says:

Tried many sleep pills finallt found midnjte and it really works fast.

December 18, 2016 at 11:36 am

Erma Morris Says:

Eagerly I had my pharmacist order MidNite PM. for me. confidently I took one mint flavored chewable, waited…then took another after 3 hrs. NO RESULTS EXCEPT A BURNING THROAT LAST NIGHT! Right now, I’m feeling effects I’m sure will interrupt my daily routine. Will I take it again tonight!? EMPHATICALLY NO!!!

August 15, 2017 at 6:33 am

Linda Zaborsky Says:

2 months ago I developed a systemic rash all over my body, neck ,arms legs, face. I stopped all vitamins and any topical lotions and had to take Benadryl for 2 weeks x3 day. I wasn’t sure at the time what would cause this rash. So fast forward I started taking Midnite again one tablet at night 2 weeks ago and I have developed a rash on my neck and chest. I am not taking any other supplements no lotions, no change in detergent or bath products. I strongly believe this is the cause. I have since stopped taking it and my rash has gone almost away.

December 5, 2017 at 9:51 pm

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